Instilling a Strong Sense of Purpose
Today’s healthcare organizations recognize the importance of appealing to Millennials, the next generation in the American workforce. Attracting, recruiting and retaining young professionals in their 20s and early 30s is a high priority for clinics, hospitals, physician groups, health systems and other employers.
Like other generations now in the workplace, Millennials respond well to organizations that offer financial security, competitive benefits and an opportunity to learn new skills as they build careers in healthcare. But there are other motivating factors as well, according to Deloitte’s 2015 global survey of Millennials.
In general, more than 70 percent of Millennials said they believe businesses have a positive impact on wider society. They also are more optimistic about economic prospects than they were a year ago.
But all businesses are not alike. Younger workers give high marks to organizations with a reputation for innovation, particularly in the technology sector. They want to work for leaders who are caring, compassionate and engaged in their communities, rather than maximizing profitability.
But perhaps most importantly, Millennials are attracted to organizations with a clear mission and vision of service. In fact, a “sense of purpose” was part of the reason 60 percent of young adults surveyed chose to work for their current employers. In addition, those businesses with a strong sense of purpose had significantly higher reporting of financial success, employee satisfaction, and recruitment.
“The message is clear: when looking at their career goals, today’s Millennials are just as interested in how a business develops its people and its contribution to society as they are in its products and profits,” said Barry Salzberg, CEO of Deloitte Global.
Fortunately, healthcare organizations provide services that directly or indirectly benefit patients and families. They play a vital role in local communities, saving lives, treating disease and promoting wellness. However, healthcare leaders need to instill a strong “sense of purpose” throughout the organization, particularly when recruiting workers of any age. Being able to articulate a clear mission and values can make a big difference in winning the “talent war” for the next generation of healthcare professionals.